Oryany, 23SS CAMPAIGN‘Shine with Oryany’ UNVEILEDNEW SIGNATURE ITEM 'LADY LINE' RELEASENew York contemporary brand Oryany has unveiled its 2023 SS campaign ‘Shine with Oryany’.Oryany's 23SS campaign was newly reinterpreted from Oryany's point of view, inspired by confident and sensual New Yorkers in New York, where Oryany was born. The soaring skyline, the healing green Central Park, the majestic Statue of Liberty, and the life of a New Yorker who shines with enterprising and individual beauty anytime, anywhere are captured with Oryany's unique sophisticated and luxurious sensibility. Through this, the value of inner beauty is re-examined, and a message about beauty that shines when you confidently reveal yourself is conveyed.The 23SS collection, unveiled along with the campaign, includes contemporary items that encompass classic and modern styles as well as an iconic logo bag with the brand heritage Moroccan symbol.In particular, in this collection, a new symbol metal decoration embodying the 'O' and 'R' of the Oryany brand logo is introduced, and a new signature item 'Lady Line' is released. The Lady line has a modern and edgy shape with a classic design symbol metal decoration as the point. It consists of a cross bag, a shoulder bag, a tote bag of various sizes, a wallet, and a card case. In addition, the shoulder bag and tote bag are provided with a leather strap to add practicality that can be worn as a cross bag.This 2023 SS collection can be met at stores such as the Oryany official online store (www.oryany.us), Shinsegae Department Store, Hyundai Department Store, and Shinsegae Starfield.And overseas, it is distributed through famous US department store Neiman Marcus, Saks Off Fifth Avenue online store, UK famous select shop Wolf & Badger online store and Soho store in New York.

Korean popularcelebrity Lee Mi-joo, who is active in various broadcasting programs, released the 2022 FW fashion pictorial with Oryany.This Oryany 2022 F/W campaign is based on the concept of ‘UNUSUAL DAY’. From an idol to an all-round entertainer, it contains the bright and confident image of Lee Mi-joo, who is expanding her own world.Through retro-style props and unique styling, the special daily life of the Young generation, who knows how to create their own original world and enjoy them witly, is attractively directed.In the pictorial, Lee Mi-joo attracts attention by showing various charms such as an alluring figure, a bright and refreshing figure, and sometimes an erratic expression.Lee Mi-joo creates a modern look by matching a trench coat with a classic and luxurious toffetan color 'Merry Shoulder Bag', or a vanilla cream color 'Mila Tote Bag' with a crop turtleneck knit and leather skirt.In addition to this, she suggested a daily bag styling this fall by matching the new Oryany bag with a trendy or feminine look such as a denim jumpsuit.The Oryany 2022 FW collection and campaign pictorials with Lee Mi-joo are available on the Oryany official online store(www.oryany.us) and at the Neiman Marcus online store (www.neimanmarcus.com) in major US department stores.

Korea SMEs and Startups Agency announced on the 13th that Chairman Kim Hak-do visited NASIGN, a handbag and leather apparel company in Gwangjin-gu, Seoul and listened to management difficulties.NASIGN is a small export company that has grown based on top-notch leather manufacturing technology and partnerships with world-famous department stores and apparel brands in the United States, China, and Italy. It has its own handbag brand 'Oryany'.NASIGN is creating high added value through the ODM (Manufacturer Development and Manufacturing) method, which develops designs and materials directly, unlike existing manufacturers using the OEM (Original Equipment Manufacturer) method.It is also taking eco-friendly steps such as the development of eco-friendly leather and the launch of eco-bags made of recycled nylon and vegetable cactus.In 2018, Korea SMEs and Startups Agency became a strong support through timely support, such as scale-up finance and new market entry support funds, whenever domestic investors faced crises such as an increase in tariff burden due to the US-China trade dispute and a sharp decline in sales due to COVID-19.Oh Sang-don, CEO of NASIGN, said, "We were able to grow the Oyani brand through various policy support from Korea SMEs and Startups Agency in every difficult moment. I will continue,” he said.Naejain is certified as a family-friendly company by the Ministry of Gender Equality and Family, and the 'True! Received the 'Good Small Business Award'.Chairman Kim Hak-do said, "We are responding to the increase in exports due to the re-opening through various export support projects as well as policy funds. said.

Global fashion brand Oryany POP-UP Starfield Goyang opened a store.

‘ELFNA SHOULDER_VANILLA CREAM’ in the LEE MI JOO pictorial became sold out, and the ‘LEE MI JOO effect’ that swept the advertising worldAdvertising model blue chip LEE MI JOO proves the trend by selling out worn products one after anotherORYANY, a global fashion brand, continues to sell out thanks to the effect of the brand model LEE MI JOO.Oyani announced that the ‘ELFNA SHOULDER_VANILLA CREAM’ product was sold out within 4 weeks of its release.The Elfna shoulder bag, released earlier this year, began to attract attention when it appeared in the pictorial of LEE MI JOO, who was selected as ORYANY's new muse. ORYANY is urgently injecting additional quantities to continuous purchase inquiries, and is currently promoting reservation sales through the official online store.The Elfna shoulder bag, which joined the sold-out line, is a new product newly introduced by ORYANY for the 2022 SS season, and is a classic shoulder bag with a round shape using natural cowhide material. The minimalist sensibility is further emphasized by the strap design that extends from the body of the product, and the stylish charm is also emphasized by adding circular leather decorations. The strap length can be adjusted by shoulder or cross to suit the style of the look, and it is available in three colors: vanilla cream, black, and sweet green, widening the range of choices to suit various consumer tastes.An ORYANY marketing official said, "The Elfna shoulder bag is a product that has all three elements, including design, practicality, and reasonable price. In addition to Elfna, all the bags worn by LEE MI JOO were well received, so we are looking forward to an additional sellout march.”On the other hand, ORYANY is being developed in major department stores and shopping malls in Korea, such as Shinsegae Gangnam Department Store, The Hyundai Seoul Branch, Lotte Department Store Busan Branch, and Hanam Starfield, along with online stores. It is strengthening its position as a global brand by entering the market.