Seamless Blend of Familiarity and Freshness: A Glimpse into the OYANI 2023 Fall/Winter CollectionOryany, the New York contemporary brand by NASIGN.CO (represented by Oh Sang-Don), presents its 2023 FW collection.The Oryany 23FW collection introduces new items characterized by a modern and contemporary aesthetic, featuring a variety of shapes including hobo, trapezoid, and square, as well as items embroidered with the Moroccan symbolic logo that exudes the brand's originality and heritage, all within a backdrop of modern and contemporary themes.Particularly, Oryany has expanded the emphasis on fabric-based items this season. The newly introduced Scrunch Shoulder Bag for the 2023 FW season showcases a unique sensibility with its subtle pearlescent sheen, crafted from shiny fabric material, offering a lightweight and spacious design that's perfect for casual wear.In addition, the brand is set to release appealing items made from fabrics like wool and padding, all at reasonable prices, awaiting consumers' choices. If you're considering a daily bag purchase for this upcoming autumn, keep an eye on Oryany's 2023 FW collection.The 23FW collection can be found at Oryany's online store www.oryany.co.kr, Oryany Instagram account, major domestic online shopping malls, as well as offline stores such as Shinsegae Department Store, Hyundai Department Store, and Shinsegae Starfield.

Oryany, 23SS CAMPAIGN‘Shine with Oryany’ UNVEILEDNEW SIGNATURE ITEM 'LADY LINE' RELEASENew York contemporary brand Oryany has unveiled its 2023 SS campaign ‘Shine with Oryany’.Oryany's 23SS campaign was newly reinterpreted from Oryany's point of view, inspired by confident and sensual New Yorkers in New York, where Oryany was born. The soaring skyline, the healing green Central Park, the majestic Statue of Liberty, and the life of a New Yorker who shines with enterprising and individual beauty anytime, anywhere are captured with Oryany's unique sophisticated and luxurious sensibility. Through this, the value of inner beauty is re-examined, and a message about beauty that shines when you confidently reveal yourself is conveyed.The 23SS collection, unveiled along with the campaign, includes contemporary items that encompass classic and modern styles as well as an iconic logo bag with the brand heritage Moroccan symbol.In particular, in this collection, a new symbol metal decoration embodying the 'O' and 'R' of the Oryany brand logo is introduced, and a new signature item 'Lady Line' is released. The Lady line has a modern and edgy shape with a classic design symbol metal decoration as the point. It consists of a cross bag, a shoulder bag, a tote bag of various sizes, a wallet, and a card case. In addition, the shoulder bag and tote bag are provided with a leather strap to add practicality that can be worn as a cross bag.This 2023 SS collection can be met at stores such as the Oryany official online store (www.oryany.us), Shinsegae Department Store, Hyundai Department Store, and Shinsegae Starfield.And overseas, it is distributed through famous US department store Neiman Marcus, Saks Off Fifth Avenue online store, UK famous select shop Wolf & Badger online store and Soho store in New York.

Korean popularcelebrity Lee Mi-joo, who is active in various broadcasting programs, released the 2022 FW fashion pictorial with Oryany.This Oryany 2022 F/W campaign is based on the concept of ‘UNUSUAL DAY’. From an idol to an all-round entertainer, it contains the bright and confident image of Lee Mi-joo, who is expanding her own world.Through retro-style props and unique styling, the special daily life of the Young generation, who knows how to create their own original world and enjoy them witly, is attractively directed.In the pictorial, Lee Mi-joo attracts attention by showing various charms such as an alluring figure, a bright and refreshing figure, and sometimes an erratic expression.Lee Mi-joo creates a modern look by matching a trench coat with a classic and luxurious toffetan color 'Merry Shoulder Bag', or a vanilla cream color 'Mila Tote Bag' with a crop turtleneck knit and leather skirt.In addition to this, she suggested a daily bag styling this fall by matching the new Oryany bag with a trendy or feminine look such as a denim jumpsuit.The Oryany 2022 FW collection and campaign pictorials with Lee Mi-joo are available on the Oryany official online store(www.oryany.us) and at the Neiman Marcus online store (www.neimanmarcus.com) in major US department stores.

Korea SMEs and Startups Agency announced on the 13th that Chairman Kim Hak-do visited NASIGN, a handbag and leather apparel company in Gwangjin-gu, Seoul and listened to management difficulties.NASIGN is a small export company that has grown based on top-notch leather manufacturing technology and partnerships with world-famous department stores and apparel brands in the United States, China, and Italy. It has its own handbag brand 'Oryany'.NASIGN is creating high added value through the ODM (Manufacturer Development and Manufacturing) method, which develops designs and materials directly, unlike existing manufacturers using the OEM (Original Equipment Manufacturer) method.It is also taking eco-friendly steps such as the development of eco-friendly leather and the launch of eco-bags made of recycled nylon and vegetable cactus.In 2018, Korea SMEs and Startups Agency became a strong support through timely support, such as scale-up finance and new market entry support funds, whenever domestic investors faced crises such as an increase in tariff burden due to the US-China trade dispute and a sharp decline in sales due to COVID-19.Oh Sang-don, CEO of NASIGN, said, "We were able to grow the Oyani brand through various policy support from Korea SMEs and Startups Agency in every difficult moment. I will continue,” he said.Naejain is certified as a family-friendly company by the Ministry of Gender Equality and Family, and the 'True! Received the 'Good Small Business Award'.Chairman Kim Hak-do said, "We are responding to the increase in exports due to the re-opening through various export support projects as well as policy funds. said.

Global fashion brand Oryany POP-UP Starfield Goyang opened a store.