NATURE & DESIGN
News
News
2023. 01. 26
NASIGN CO, Oryany Brand 23SS campaign released
Oryany, 23SS CAMPAIGN ‘Shine with Oryany’ UNVEILED
NEW SIGNATURE ITEM 'LADY LINE' RELEASE
New York contemporary brand Oryany has unveiled its 2023 SS campaign ‘Shine with Oryany’.
Oryany's 23SS campaign was newly reinterpreted from Oryany's point of view, inspired by confident and sensual New Yorkers in New York, where Oryany was born. The soaring skyline, the healing green Central Park, the majestic Statue of Liberty, and the life of a New Yorker who shines with enterprising and individual beauty anytime, anywhere are captured with Oryany's unique sophisticated and luxurious sensibility. Through this, the value of inner beauty is re-examined, and a message about beauty that shines when you confidently reveal yourself is conveyed.
The 23SS collection, unveiled along with the campaign, includes contemporary items that encompass classic and modern styles as well as an iconic logo bag with the brand heritage Moroccan symbol.
In particular, in this collection, a new symbol metal decoration embodying the 'O' and 'R' of the Oryany brand logo is introduced, and a new signature item 'Lady Line' is released. The Lady line has a modern and edgy shape with a classic design symbol metal decoration as the point. It consists of a cross bag, a shoulder bag, a tote bag of various sizes, a wallet, and a card case. In addition, the shoulder bag and tote bag are provided with a leather strap to add practicality that can be worn as a cross bag.
This 2023 SS collection can be met at stores such as the Oryany official online store (www.oryany.us), Shinsegae Department Store, Hyundai Department Store, and Shinsegae Starfield.
And overseas, it is distributed through famous US department store Neiman Marcus, Saks Off Fifth Avenue online store, UK famous select shop Wolf & Badger online store and Soho store in New York.